Instagram Influencer Marketing Myths, Debunked

Growing up for me, becoming an influencer wasn't a job someone could aspire to be. But nowadays, it's a job that kids dream of and an industry that impacts young adults purchasing decisions. In fact, in 2019 22% of Gen Z, 20% of millennials,...

Instagram Influencer Marketing Myths, Debunked

Growing up for me, becoming an influencer wasn't a job someone could aspire to be.

But nowadays, it's a job that kids dream of and an industry that impacts young adults purchasing decisions.

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media.