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Digital Marketing
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How Often Should You (or Your Company) Blog? [New Data]

How Often Should You (or Your Company) Blog? [New Data]

Starting a blog is tough. Thinking about what to post and how to promote it requires...

Digital Marketing
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8 Ways Digital Rewards Can Help Marketers to Stand Out

8 Ways Digital Rewards Can Help Marketers to Stand Out

Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom...

Digital Marketing
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Everything You Need to Know About Affiliate Marketing

Everything You Need to Know About Affiliate Marketing

If you’ve ever came across Tim Ferris's iconic book on how to just work four hours...

Digital Marketing
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Reach and Delight (The Right) Customers with Cooperative Marketing

Reach and Delight (The Right) Customers with Cooperative...

Let's say you're buying a new phone. You probably also have to buy a screen protector...

Digital Marketing
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How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

How Brands Like Google, Twitch, and Sephora Built Brand...

Over the past few decades, companies, marketing departments, and c-suites have used...

Digital Marketing
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Upstream vs. Downstream Marketing, Explained

Upstream vs. Downstream Marketing, Explained

How many times have you seen a term for something you already knew about? This probably...

Digital Marketing
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19 Impressive Product Demo Videos You'll Want to Copy

19 Impressive Product Demo Videos You'll Want to Copy

In marketing these days, you can’t swing an enthusiastic micro-influencer without...

Digital Marketing
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What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns

What Is Co-Marketing? A Guide to Co-Branding Marketing...

As marketers, we are always looking for new ways to get more bang for our buck....

Digital Marketing
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How Using Humans And Chatbots Together Generated 182% More Qualified Leads

How Using Humans And Chatbots Together Generated 182% More...

This post is a part of Made @ HubSpot, an internal thought leadership series through...

Digital Marketing
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How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team

How HubSpot Personalized Our Chatbots to Improve The Customer...

This post is a part of Made @ HubSpot, an internal thought  leadership series...

Digital Marketing
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How Broadcast Journalism Helped Me Pivot to Social Media Management

How Broadcast Journalism Helped Me Pivot to Social Media...

Pivoting from a career in broadcast journalism was a big decision for me.

Digital Marketing
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Lights, Camera, Action: How to Record a Webinar Worth Replaying

Lights, Camera, Action: How to Record a Webinar Worth Replaying

A few short months ago, I discovered the beauty of webinars.

Business
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Bausch Health to Spin Off Eye-Care Business

Bausch Health to Spin Off Eye-Care Business

Bausch Health said it plans to spin off its faster-growing eye-care business from...

Business
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Toyota Expects to Make $7 Billion Even in a Pandemic Year

Toyota Expects to Make $7 Billion Even in a Pandemic Year

Toyota Motor Corp. sees sales rebounding from the coronavirus pandemic faster than...

Business
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Disney Looks for a Hit Streaming Sequel

Disney Looks for a Hit Streaming Sequel

The company’s first direct foray into streaming has been an undeniable hit. Even...

Business
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After Stockpiling Cash, Some Companies Are Looking to Spend

After Stockpiling Cash, Some Companies Are Looking to Spend

Cash holdings have risen during the pandemic at some companies, and finance chiefs...

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