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Digital Marketing
![The Ultimate Social Media Holiday Calendar for 2020 [Template]](https://blog.hubspot.com/hubfs/social-media-holiday-calendar.jpg#keepProtocol){kind=small}
The Ultimate Social Media Holiday Calendar for 2020 [Template]
Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems...
Digital Marketing
![11 Best Practices for Facebook Cover Photos & Videos [Templates]](https://blog.hubspot.com/hubfs/facebook%20cover%20photo%20size.jpg#keepProtocol){kind=small}
11 Best Practices for Facebook Cover Photos & Videos [Templates]
When people arrive at your Facebook Page, where do you think they first look? I'll...
Digital Marketing
How to A/B Test CTAs Like HubSpot Experts
The call to action is a put up or shut up moment that can turn curiosity into a...
Digital Marketing
HubSpot Marketers' Favorite Integrated Marketing Campaigns
A tv show is returning, and I am pumped. "The Umbrella Academy" is a sci-fi show...
Digital Marketing
How Brand Management Has a Direct Impact on Your Bottom...
If your business was a person, your brand would be its personality. It’d be how...
Digital Marketing
Why ABM Is Your Small Team's Secret Weapon
We're all too familiar with the dilemma most marketers face: higher expectations,...
Digital Marketing
How to Set Up Ad Retargeting on Facebook
In college, I took an advertising class. It was helpful in teaching me what I needed...
Digital Marketing
Why Email Design is Important, and 12 Best Practices to...
In 2018, there were over 3.7 billion email users around the world. By 2022, this...
Digital Marketing
![Do Consumers Actually Engage With In-Stream Ads? [New Data]](https://blog.hubspot.com/hubfs/do-consumers-engage-with-in-stream-video-ads.jpg#keepProtocol){kind=small}
Do Consumers Actually Engage With In-Stream Ads? [New Data]
In 2020, video outpaced blogging and infographics as the most common content marketing...
Digital Marketing
The Ultimate Guide to PPC
Marketers, can we be honest with each other for a second? On a scale of 1-10, how...
Digital Marketing
![5 Dos and Don'ts When Making a SMART Goal [Examples]](https://blog.hubspot.com/hubfs/SMART-goals-1.jpg#keepProtocol){kind=small}
5 Dos and Don'ts When Making a SMART Goal [Examples]
When I was 14, my dream was to play college baseball. But I had one small problem:...
Digital Marketing
![What Is a Whitepaper? [FAQs]](https://blog.hubspot.com/hubfs/business%20whitepaper.jpg#keepProtocol){kind=small}
What Is a Whitepaper? [FAQs]
The definition of a whitepaper varies heavily from industry to industry, which can...
Digital Marketing
Totally Free Microsoft Excel Templates That Make Marketing...
Many of us can recall a time in high school when we were sitting in math class and...
Digital Marketing
It’s the Little Things: How To Write Microcopy
Earlier today, I visited Yelp to order lunch. What I always really liked about the...
Digital Marketing
8 Modern Tips for Marketing to Millennials
You've seen the articles lamenting the death of certain industries and changing...
Business
As Huawei Retreats in Europe, Ericsson Expands in China
Washington’s war on Huawei eventually seems bound to help the Chinese giant’s leading...