16 Important Ways to Use Case Studies in Your Marketing

When you're thinking about investing in a product or service, what's the first thing you do? Usually, it’s one or both of the following: You'll likely ask your friends whether they've tried the product or service, and if they have,...

Moses Tychicas Moses Tychicas
Aug 2, 2020 - 23:30
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16 Important Ways to Use Case Studies in Your Marketing
woman presenting a marketing case study

When you're thinking about investing in a product or service, what's the first thing you do?

Usually, it’s one or both of the following: You'll likely ask your friends whether they've tried the product or service, and if they have, whether they would recommend it. You'll also probably do some online research to see what others are saying about said product or service. Nowadays, 90% of consumers used the internet to find a local business in the last year, and 82% of consumers read online reviews. This shows that the majority of people are looking to peers to make a purchasing decision.

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