Digital Marketing

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How to Find Your Business's White Space Opportunities

How to Find Your Business's White Space Opportunities

When McDonald's first opened its doors, they had two items on the menu: burgers...

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Do AR Product Previews Actually Lead to Purchases [New Research]

Do AR Product Previews Actually Lead to Purchases [New...

According to a recent Retail Dive survey, 55% of consumers still prefer to shop...

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How to Craft and Nail Your Brand Voice

How to Craft and Nail Your Brand Voice

Your brand voice is your business’s personality, so it's important to craft a brand...

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Episode 266: 5 Killer Tips to Crush it on Local Results Today

Episode 266: 5 Killer Tips to Crush it on Local Results...

In this episode, co-founder of Madwire JB Kellog explains why now is the time for...

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6 Marketing Lessons from Shark Tank

6 Marketing Lessons from Shark Tank

Shark Tanks is an extremely entertaining show, but it's also educational too. Here...

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Episode 113: Everything You Didn’t Know Was Possible in Location-Based Marketing with Dan Dillon, Vice President of Marketing and Laura Conway, Marketing Manager at Reveal Mobile

Episode 113: Everything You Didn’t Know Was Possible in...

In this episode, Vice President of Marketing Dan Dillon and Marketing Manager Laura...

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What is an Email Funnel?

What is an Email Funnel?

Email funnels are impactful because they swiftly move new subscribers toward their...

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A Traditional Marketing Success Story: How Oatly Dominated Plant Milks Without Using Social Media

A Traditional Marketing Success Story: How Oatly Dominated...

How do you turn people who are totally unaware of a product into raving fans? Here...

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Episode 267: Wikipedia and The Best SEO Strategies with Michal Pecánek from Ahrefs

Episode 267: Wikipedia and The Best SEO Strategies with...

In this episode, writer and content marketer of Ahrefs Michal Pecánek tells us Ahref’s...

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8 Ways Digital Rewards Can Help Marketers to Stand Out

8 Ways Digital Rewards Can Help Marketers to Stand Out

Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom...

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How Often Should You (or Your Company) Blog? [New Data]

How Often Should You (or Your Company) Blog? [New Data]

Starting a blog is tough. Thinking about what to post and how to promote it requires...

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Everything You Need to Know About Affiliate Marketing

Everything You Need to Know About Affiliate Marketing

If you’ve ever came across Tim Ferris's iconic book on how to just work four hours...

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Reach and Delight (The Right) Customers with Cooperative Marketing

Reach and Delight (The Right) Customers with Cooperative...

Let's say you're buying a new phone. You probably also have to buy a screen protector...

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How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

How Brands Like Google, Twitch, and Sephora Built Brand...

Over the past few decades, companies, marketing departments, and c-suites have used...

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19 Impressive Product Demo Videos You'll Want to Copy

19 Impressive Product Demo Videos You'll Want to Copy

In marketing these days, you can’t swing an enthusiastic micro-influencer without...

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Upstream vs. Downstream Marketing, Explained

Upstream vs. Downstream Marketing, Explained

How many times have you seen a term for something you already knew about? This probably...

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