How to Run a Successful Grassroots Marketing Campaign [+ Examples]
When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their...
Moses Tychicas
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![How to Run a Successful Grassroots Marketing Campaign [+ Examples]](https://blog.hubspot.com/hubfs/grassroots-marketing-2.jpg#keepProtocol)
![How to Run a Successful Grassroots Marketing Campaign [+ Examples]](https://blog.hubspot.com/hubfs/grassroots-marketing-2.jpg)
When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign.
The reason?
Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.
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